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            Incorporate AI or else—my thoughts on Shopify’s bold move   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏
        
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;margin-top:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;">What happens when a CEO tells their entire company to use AI—or explain why they can’t?</h3><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">On April 7, Shopify CEO Tobi Lütke laid out six clear directives on how AI must be embedded into every aspect of the business. One stood out: <em>"Before asking for more headcount or resources, teams must demonstrate why they cannot get what they want done without AI."</em></p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Some saw this as a stealth hiring freeze. I see it as a bold, forward-thinking move—and a sign of what’s coming for all of us.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">If you're in the pharmacy and healthcare services industry, you're already seeing the pressure to do more with less. Lütke’s message isn’t just for tech companies—it’s a call to every leader managing teams, budgets, and operations:</p><ul data-rte-list="default" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">What can AI handle—and what must remain human?</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Are we training our teams to explore, test, and share what they’re learning?</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Are we prepared to raise the bar instead of simply adding headcount?</p></li></ul><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">I share my take in this issue’s post, including why I think this is the start of a much larger shift. Would you implement something like this in your team? Let me know what you think.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Cheers,<br>Harry</p>
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      <p class="section-item-meta section-item-date-category" style="font-size:1em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;line-height:1em;margin:0 0 22px 0;color:#313131;"><span class="meta-date" style="font-weight:inherit;line-height:inherit;font-size:11px;letter-spacing:.05em;text-transform:uppercase;margin:unset;">Mon, Apr 14</span></p>

<h3 class="section-item-title" style="font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;margin:0 0 11px 0;color:#313131;"><a class="title-link" href="https://therxroundtable.com/rxr-briefings/why-tobi-ltkes-ai-directive-is-a-wake-up-call-for-all-of-us?ss_source=sscampaigns&amp;ss_campaign_id=67fc2edacd91f74a29974636&amp;ss_email_id=67fd23673ab745584ce4cf76&amp;ss_campaign_name=RxR+Briefings+-+Issue+6&amp;ss_campaign_sent_date=2025-04-14T15%3A03%3A39Z" style="color:#313131;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#313131;">Why Tobi Lütke’s AI directive is a wake-up call for all of us</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p style="font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;margin:11px 0 22px 0;position:relative;color:#313131;white-space:pre-wrap;" data-rte-preserve-empty="true">What happens when a CEO tells their entire company to use AI or explain why they can’t? Shopify’s Tobi Lütke’s message isn’t just for tech companies—it’s a call to every leader.</p></div>


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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.5625em;mso-line-height-alt:1.5625em;margin-top:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;">AI invades specialty pharmacy’s “Spring Prom.”</h3><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Raise you AI IQ at Asembia by <a href="https://www.asembiasummit.com/event/fc4d3f0d-3ccb-4cbb-9f6a-7bed2f84703f/agenda" rel="nofollow" style="color:#456b85 !important;">attending my session at 1PM in the Lafite-2 meeting room</a> at the Wynn &amp; Encore Las Vegas. Stay for the 2PM session with my good friends <a href="https://www.linkedin.com/in/shannon-wiley-1979b024/" rel="nofollow" style="color:#456b85 !important;">Shannon Wiley</a> and <a href="https://www.linkedin.com/in/jeff-mesaros-33a4351/" rel="nofollow" style="color:#456b85 !important;">Jeff Mesaros</a> for an insightful panel discussion on the regulatory challenges facing AI in the pharmacy space.</p><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.25em;mso-line-height-alt:1.25em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;">Connect with your specialty pharmacy colleagues</h4><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Many RxRoundtable Members and RxR Briefings subscribers will be attending AXS25. An easy way to connect at the conference is to search #AXS25 on LinkedIn, drop them a DM, and coordinate a meet-and-greet.</p>
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